PAGE REDESIGN
An internship project aiming to enhance the SEO of salary.com's compensation result pages to ultimately increase page views, clicks, and time on page.
PROBLEM
Salary.com's compensation result pages were facing declining revenue due to the numbers of users on the page decreasing. The goal of this project was to determine how to keep users on the page for a longer period of time and how to encourage them to scroll, click links, buttons, and input information.
DISCOVERY
Working with the Senior UI Designer, we discovered that users were entering the page and taking the salary number straight from the top, then exiting the page immediately with the information they came for. Reevaluating the page, we took note of all features that could be adapted, removed, or added to.
ORIGINAL PAGE
PROCESS
Using Axure and Adobe Photoshop, I tested new features added to the page with high level wireframes and mockups displaying new buttons, links, and an improved hierarchical structure to redesign the page in a way that pushes the user to explore. Presenting these ideas and mockups to the development team and senior management, we continuously tested the placement and addition of revised text, links, and buttons.
SEARCH BAR
A search bar feature rather than a dropdown to make it more accessible for the user.
TEXT FOR SEO
Updated text for SEO purposes and to ensure that the user engages with the page to find their exact salary estimate.
STEPS ONE TO THREE
Created three simple steps that allow users to create their own personalized salary report, giving them their exact pay target.
EXTRA LINKS
Encouraging the user to input their job experience, education, and other information
Incorporated CTA buttons to bring the users to related Salary.com articles.
CALL TO ACTIONS
EXTRA LINKS
Additional links scattered throughout the page to bring the user to more information, and ultimately increase page views and clicks.
ADDED SEARCH BAR
A search bar feature rather than a dropdown to make it more accessible for the user.
ADDITIONAL BUTTONS
Additional buttons and links scattered throughout the page to bring the user to more information, and ultimately increase page views and clicks.
